Through thoughtful collaboration and a deep understanding of business, technical, and user needs, I’ve helped organizations increase trust, improve usability, and unlock new revenue opportunities. These high-level case studies demonstrate a balance of strategic thinking, user-centered design, and scalable implementation.
Detailed use cases are available upon request.
Take 5 Car Wash
UX Challenge:
The existing digital experience suffered from poor performance and usability friction. It lacked visual and experiential alignment with the in-store brand and failed to support cross-brand promotional efforts, leading to fragmented customer engagement.
Design Objective:
Reinforce brand trust by creating a cohesive omni-channel experience that mirrors the brick-and-mortar presence. Empower Marketing teams to deliver localized, cross-brand promotions through a scalable digital platform.
UX Strategy & Solution:
Conducted a full-site redesign to align the digital interface with in-store branding and customer expectations.
Resolved critical technical debt to enhance load times and performance.
Streamlined the "find a location" path into a zero-friction, zero-touch user journey.
Established a modular design system and CMS structure that enabled scalable SEO optimization and dynamic content updates for hyper-local promotions.
Built flexibility into the framework to support cross-brand storytelling and offers.
Outcomes:
+21% overall site visitors
+12% in location-based searches
+335% increase in "near me" location page impressions
80% of site pages now enable cross-brand promotional flexibility
Noticeable improvements in LCP (Largest Contentful Paint) and overall page speed, enhancing Core Web Vitals and search performance.
Auto Glass Now
UX Challenge:
The existing CMS lacked the flexibility for non-technical teams to update key homepage content. This bottleneck limited marketing agility and contributed to performance slowdowns due to legacy code and tech debt.
Design Objective:
Enable Marketing teams to independently update hero content without developer intervention, while resolving performance constraints and aligning site elements with brand identity.
UX Strategy & Solution:
Audited and removed redundant and legacy code contributing to poor site performance.
Refactored CMS templates to introduce intuitive content modules for hero imagery.
Updated navigation structure and visual elements to better reflect brand values and user expectations.
Outcomes:
Empowered Marketing to quickly swap hero images and content without dev support.
Reduced tech debt improved load performance and site maintainability.
Enhanced brand alignment through updated navigation and consistent UI elements.
Colibri Group Elite Healthcare
UX Challenge:
The legacy page design suffered from slow load times and poor usability, negatively impacting search visibility and conversion—despite the high revenue potential of the product category.
Design Objective:
Boost site performance and usability to improve SEO rankings and increase conversion rates—potentially influencing over $400K in new annual business.
UX Strategy & Solution:
Streamlined the existing template (due to limited agile development resources).
Redesigned the header to reduce load times and prioritize essential package content.
Reorganized above-the-fold content to ensure key details were visible on first glance, improving decision-making and reducing friction.
Outcomes:
Achieved immediate performance gains.
Conversion rates increased by 8% within the first 30 days of launch.
Improved content visibility contributed to better SEO and user engagement metrics.
Colibri Group Real Estate
UX Challenge:
A fragmented ecosystem across multiple real estate brands was causing customer confusion and eroding brand equity.
Design Objective:
Support Phase One of a company-wide marketing initiative to unify multiple real estate brands under the newly established Colibri Real Estate—driving clarity, consistency, and trust.
UX Strategy & Solution:
Developed a library of reusable CMS templates to streamline brand consolidation and ensure consistency in page structure, content hierarchy, and visual language.
Designed flexible modules to accommodate transitional branding needs during the multi-phase rollout.
Prioritized accessibility and scalability to maintain performance and user trust throughout the transition.
Outcomes:
Immediate performance gains from streamlined templates and reduced redundancy.
Increased user confidence through consistent layouts and unified brand presence.
Established a scalable foundation for ongoing brand migration efforts.
Created the conditions for long-term improvements in SEO, customer retention, and cross-brand communication.