OPEN TO WORK
As a passionate advocate for users and a champion of the experience narrative, I am deeply committed to understanding the nuances of customer needs and desires. By leveraging design thinking methodologies, I strive to lead a user-centric team to craft solutions that not only meets but exceeds expectations, fostering value, credibility, and lasting loyalty. My leadership is driven by a desire to enhance people's lives through intuitive and meaningful digital experiences.
I have spearheaded the design, implementation, and management of digital experiences across a broad spectrum of e-commerce platforms and software applications. My extensive experience in product design has allowed me to create solutions that increase revenue and also resonate emotionally with users, leading to impactful and customer-centered products.
I manage the UX strategy and processes throughout the organization while inspiring an innovative, customer-centric culture. I am a proven leader, an excellent communicator, and a cross-functional team player that thrives in a dynamic working environment.
Before stepping into leadership roles, I gained valuable experience working as a designer, researcher, and front-end developer. This firsthand knowledge of the unique challenges each role encounters enables me to effectively remove obstacles and foster a collaborative environment. As a result, I can build and guide high-performing teams that are motivated and empowered to excel. Discovering what is unique about each team member and working with them so they become the best person they can be is my leadership philosophy.
SKILLS
- Provide product and user experience strategy.
- Define, track, and report on KPIs to understand growth, revenue, and retention to make informed decisions.
- Manage, mentor, and inspire a team of researchers, designers, and front-end developers.
- Provide design direction and ensure the quality of the design work.
- Implement process improvements to ensure product quality and productivity.
- Identify resource requirements to meet design goals.
- Develop best practices to ensure smooth and continuous processes across multi-functional teams.
- Assist in team member recruitment, evaluations, promotions, and termination activities.
- Recommend new technologies and tools to optimize design processes.
- Analyze and troubleshoot issues in a timely manner.
- Follow usability guidelines and design principles - including Behavior Economics, UX Laws, and accessibility .
- Engage in user testing and analysis.
- Generate deliverables such as personas, journey maps, wireframes, and prototypes.
EXPERIENCE
Director of Product Design | Driven Brands | 2022-2024
Built and lead a research, design, and front-end development team. Integrated human-centered design methodologies into the workflow to foster empathy and creativity as well as collaboration across teams. I worked with a variety of vehicle maintenance brands to evangelize UX best practices and worked to understand their customers and apply insights to business goals and project initiatives. Lead creation of design system and began to work AI tools into workflow.
Director of UX | Colibri Group | 2020-2022
Built and lead a research and design team. As a facilitative leader, I leveraged strategic thinking to help set a vision that can be executed on iteratively to solve user problems and meet business goals. As the champion for human-centered design principles I lead my team to create end-to-end experiences that meet users' needs, discover new opportunities, and address business goals.
UX Manager | NEXTEP SYSTEMS | 2017-2020
Built and lead a team of designers and front-end developers to create amazing interactive experiences within the self-service industry. Provided UX expertise across the organization.
UX Design Manager | STAHLS’ | 2012-2017
Built and lead a design team. Planned, designed, and tested the user experience of several e-commerce sites. Applied user-centered methodologies to create intuitive experiences by ensuring user experience and design guidelines were met.
Product Design Lead | Johnson & Johnson | 2009-2012
Defined and optimized the user experience as part of the product management team. Worked with software engineers, content authors, behavioral scientists and project managers to help drive online design and execution of product solution
KNOWLEDGE
Google UX Design - Google Professional Certification
UX Management: Strategy and Tactics - Interaction Design Foundation Certification
Gestalt Psychology and Web Design: The Ultimate Guide - Interaction Design Foundation Certification
Machine Learning: From Data to Decisions - Massachusetts Institute of Technology (MIT) Professional Education Certification
Mobile User Experience Design - Interaction Design Foundation Certification
The Associate in Liberal Arts Degree - Oakland Community College, Michigan
UX Certification - Nielsen Norman Group - Certification #1001617 - NN/g Featured People Article
Advertising Certificate - University of Washington