CHALLENGE
How might we make ordering STAHLS' CAD-CUT Materials faster for our loyal customers?
Designed an easy to use iOS App that allows customers to quickly order STAHLS' CAD-CUT Materials, access guides on how to use the materials, and view inspirational videos directly from their device rather than having to log in to the website and filter through the navigation.
PROCESS
Discover
We learned through customer feedback reports that customers were frustrated with ordering products online.
Additional field research of on-site interviews led us to understand they felt our website had too many products and they were having a hard time quickly ordering CAD-CUT materials.
Decide
We brainstormed using sticky notes and whiteboards and selected the most intuitive organization of the information based on existing personas, customer goals and task flows. We suggested creating an app to bypass the website for these high-volume, quick-order customers as we did not currently have the infrastructure for automatic reorders.
Design
We sketched on paper a rough wireframe then created a high-fidelity prototype using Adobe XD.
We tested and validated the prototype by following usability guidelines and then engaged a third-party user testing site that utilized our unique customer base as testers.
METHODS
User Feedback Reports
Customer Interviews
Personas
Goal and Task Flows
Brainstorming Sessions
Wireframes
HiFi Prototype
Year: 2017
