OUTCOME
Provided enhancements to self-service kiosk product for a Food Service Management customer that allowed more flexibility in managing daily menu changes while providing an intuitive experience for their cafe customers.
PROCESS
Emphasize - learn and understand:
We learned through interviews and reviewing kiosk data that they were struggling with daily menu updates. They shared their cafe customers wanted product images but our FSM customer had very little time to take images or modify them.
Define - needs and wants:
Through meetings and on-site observations we understood the volume of menu updates that were taking place. We witnessed the struggles cafe customers were having and began to identify areas we could improve the experience.
Ideate - diverge and converge:
We quickly generated ideas based on the insights and how we might push the limits of our proprietary system. We used circles for the product images because it provided the most forgiveness when it came to not-so-perfect product images.
Prototype - low-fi and hi-fi:
We created a high-fidelity prototype using Adobe XD.
We used the sharable link from Adobe XD to test with our customers and iterated the design based on their feedback.
METHODS
Customer Provided Feedback
Ethnography
Task Flows
Brainstorming Session
User Testing
Interactive Prototype
