Experience design leader with 12+ years of experience building and scaling design teams, optimizing user experience strategies, and driving business impact through human-centered design. Passionate about aligning UX with business goals to increase engagement, enhance usability, and drive customer satisfaction. Proven track record of successfully leading cross-functional teams and integrating data-driven UX solutions to improve performance.
CORE SKILLS
UX Leadership, UX Mentorship, Experience Strategy, Product Strategy, Cross-functional Collaboration, Human-Centered Design, Research, Design Thinking, Experience Mapping, Wireframing & Prototyping, Agile & Lean UX, Accessibility, Generative AI.
EXPERIENCE
Principal | UX AI Studio | 2025-Present
- Leading Design Thinking workshops integrating AI tools.
- Helping brands find their Market Value and create a Brand Strategy.
- Consulting on how to implement design workflows that allow UX teams of researchers, designers, and front-end developers to work efficiently while maintain AI ethics.
- Scaled a UX team from 3 to 9 designers, researchers, and engineers, reducing project turnaround time.
- Led the development of a global design system, improving design consistency across multiple brands.
- Spearheaded the UX research strategy, leading to data-driven enhancements that improved customer engagement.
- Launched an AI-driven design evaluation process, streamlining workflow efficiency and reducing design iteration time.
- Led accessibility initiatives, ensuring compliance with WCAG 2.1 AA standards across all digital products.
Director of UX | Colibri Group | 2020-2022
- Built a UX team from the ground up, hiring and mentoring 6 senior designers and researchers.
- Established scalable UX processes to meet diverse business needs, increasing design efficiency.
- Implemented a real-time UX feedback system, improving customer journey insights and driving product enhancements.
- Designed an accessible learning experience framework, increasing student engagement and ensuring compliance with accessibility standards.
UX Manager | NEXTEP SYSTEMS | 2017-2020
- Grew UX team from 4 to 10, optimizing the self-service kiosk experience and improving usability.
- Implemented new project management workflows, reducing backlog and accelerating project delivery.
- Led the transition from Flash to HTML/CSS, modernizing digital interfaces and enhancing cross-device compatibility.
UX Design Manager | STAHLS’ | 2012-2017
- Spearheaded website redesigns, transitioning static sites to responsive frameworks.
- Built and managed a UX team of 4, integrating research-driven design solutions.
Product Design Lead | Johnson & Johnson | 2009-2012
- Developed UX strategies for digital health applications, improving usability and compliance with Section 508 standards.
- Led mobile UX research, optimizing app interactions and accessibility features.
EDUCATION & TRAINING
The Associate in Liberal Arts Degree - Oakland Community College, Michigan - Summa Cum Laude
UX Certification - Nielsen Norman Group - Certification #1001617 - NN/g Featured People ArticleAdvertising Certificate - University of Washington - ADVERT CP CEDIS: 305428
AI X Design Thinking - IDEO Workshop
Machine Learning: From Data to Decisions - Massachusetts Institute of Technology (MIT) Professional Education Certification
Mobile User Experience Design - Interaction Design Foundation Certification
Google UX Design - Google Professional Certifications
UX Management: Strategy and Tactics - Interaction Design Foundation Certification
Gestalt Psychology and Web Design: The Ultimate Guide - Interaction Design Foundation Certification
MY STORY
As a passionate advocate for users and a champion of the experience narrative, I am deeply committed to understanding the nuances of customer needs and desires to improve business outcomes. By leveraging design thinking methodologies, I strive to lead a user-centric team to craft solutions that not only meets but exceeds expectations, fostering value, credibility, and lasting loyalty. My leadership is driven by a desire to improve people's lives through intuitive and meaningful digital experiences.
I have spearheaded the design, implementation, and management of digital experiences across a broad spectrum of e-commerce platforms and software applications. My extensive experience in product design has allowed me to create solutions that increase revenue and also resonate emotionally with users, leading to impactful and customer-centered products.
I manage the UX strategy and processes throughout the organization while inspiring an innovative, customer-centric culture. I am a proven leader, an excellent communicator, and a cross-functional team player that thrives in a dynamic working environment.
Before stepping into leadership roles, I gained valuable experience working as a designer, researcher, and front-end developer. This firsthand knowledge of the unique challenges each role encounters enables me to effectively remove obstacles and foster a collaborative environment. As a result, I can build and guide high-performing teams that are motivated and empowered to excel. Discovering what is unique about each team member and working with them so they become the best person they can be is my leadership philosophy.